Posts Categorized: Uncategorized

Patient Education: From Plan to Production

What does it take to create an 85-program video series with over 400 individual scenes in just 20 days? It starts with a solid plan, designed for success.  For nearly 30 years, Meditech has been producing high quality patient education video series for some of the largest names in healthcare. Despite the difficulties brought on… Read more »

Authentic Patient Education

Healthcare, pharma and device companies recognize the importance of educating and empowering patients with trusted information. In this blog, we’ll cover important aspects of production that ensure programs are authentic, engaging and informative. A Quality Script: The script of a patient education video is the foundation for the program. The quality of the script will… Read more »

Keep Your Brand Fresh

Elevating your brand with fresh content doesn’t need to be time consuming or expensive. Here are some ideas for keeping your brand top-of-mind with customers  in 2021. Tip #1 | Get Social With Your Content Create focused messaging for social media channels by leveraging existing content. Shortening longer videos or animation, adding supporting text, and… Read more »

Storytelling with Animation

From your favorite drama to your latest product launch video, quality storylines all have a very similar structure. We’ll explain that structure and show how we implement these strategies into our production practices. The Story Arc: Successful productions follow a story arc. The arc connects the peaks and valleys of the narrative, which sets the… Read more »