Advantages of Animated Content

Healthcare companies face an ongoing challenge to create content that is both informative and engaging. Whether you’re presenting a treatment option for chronic conditions found in the real world today or a concept looking into future possibilities, animation allows you to share visualized messaging and ideas with your target audience. With so many options, you’ll find animation is a powerful platform that has unique advantages to overcome these challenges.

Enhance Digital Presence
Animations often have a “wow” factor about them that excite audiences. Leveraging the novelty and impressive look of animated content can be extremely impactful on a company’s outreach and brand recognition. An added benefit to the medium is that it can easily be customized and deployed on essentially any platform. It can be stunning and impactful on social media, a website, or public display. When implemented over many channels, an animated piece can be an effective differentiating tool. 

Increase Engagement
In delivering high quality animated content, businesses can expect to increase their audience engagement, ability to inform/educate, and benefit from cross platform capabilities. For the healthcare industry in particular, which has a lot of unique communication needs, animation allows professionals to share content more efficiently with stakeholders inside and outside the company, without any compromises. 

Visualize Complex Ideas
For complicated concepts which are common in the healthcare industry, it may be difficult to communicate those ideas effectively in a live video format. That’s where animation is useful.  Animation can show things that may be impossible to film such as the inner workings of a medical device in a patient’s body. Audiences can get a far more intimate and detailed view than what might be possible with normal filming techniques. When paired with engaging narration to guide the audience, the content becomes far more comprehensible, memorable and impactful. 

To join the growing global presence of technology leaders who turn to Meditech Communications for solutions in video production, 3D animation and interactive, contact us at accounts@gomeditech.com.

Patient Education: From Plan to Production

What does it take to create an 85-program video series with over 400 individual scenes in just 20 days? It starts with a solid plan, designed for success. 

For nearly 30 years, Meditech has been producing high quality patient education video series for some of the largest names in healthcare. Despite the difficulties brought on by the COVID-19 pandemic, the Meditech production team was able to continue this legacy by completing this ambitious production in December. This video series, focusing on orthopedics education for adult and teen patients, was shot at four unique locations over a period of just four weeks.

For a production of this scale to be successful, it takes a significant amount of planning and organization. When managing a large number of programs, it is absolutely critical that an airtight production plan is drafted well before the actual filming takes place. Every production will have different requirements but for this series, the production plan contains detailed information that pertains to the shot schedule, cast list, prop list, shooting locations, required stock photo and video, the production timeline, and a list of questions to keep in mind while filming. The production team makes these documents comprehensive to take out any of the guesswork when it comes time to start filming. The team prepares to ensure all questions are answered before they are even asked. 

To guarantee efficiency for our client and the overall production schedule, our director and production assistant are highly organized when going into each day of filming. The director spends time before each day of shooting studying the production plan and creating a detailed agenda for the day. For this series, there were more than 400 individual scenes required, which does not include all the additional graphic pieces, 3D animation, and voice-over work that will eventually be added into the programs. 

Maintaining a high level of team coordination is particularly important in large and complicated shoots. In this production, there were roughly 15 different actors that were cast to play between one and three roles each. It is the job of the production assistant or “PA” to make sure that the actors are in the places they need to be when they need to be there. The PA also makes sure that the production schedule is being followed and that the director and videographer are getting all of the necessary shots. With many unique shots from differing programs often being filmed on the same day, it can become confusing as to how they all fit together. Completing a comprehensive production plan and schedule ahead of time not only saves the client money but it saves everyone time. 

Starting a large scale production like this can often be complex and involved. It requires a high degree of technical knowledge and experience to produce medical video content. It needs to look authentic, portray healthcare and therapy accurately. In addition, we need to ensure the client’s goals are met and their expectations are exceeded. With extensive experience working in the healthcare field developing patient education the team at Meditech is uniquely prepared to provide their knowledge and expertise to guarantee a fast and smooth production and a quality final product.  

To join the growing global presence of technology leaders who turn to Meditech Communications for solutions in video production, 3D animation and interactive, contact us at accounts@gomeditech.com.


Authentic Patient Education

Healthcare, pharma and device companies recognize the importance of educating and empowering patients with trusted information. In this blog, we’ll cover important aspects of production that ensure programs are authentic, engaging and informative.

A Quality Script:

The script of a patient education video is the foundation for the program. The quality of the script will define its effectiveness and overall reach to your audience. Whether it’s one video or an entire series, tell your story starting with basic concepts, progressively getting more detailed. We’ll collaborate with your team to craft the script using language and terminology that will be understood by your target audience and visualized in a meaningful way.

Location and Props:

The choice of location for recording your video needs to be reflective of the patient experience. Are they having a medical procedure, in physical therapy, or recovering at home? Making the scene believable starts by choosing the right setting. We do this by shooting at partnering clinical simulation facilities, scouting out real-world locations or creating believable environments in our studio. For any location, we’ll manage all the details like lighting, equipment and props.

Exceptional On-Screen Talent: 

Exceptional actors are key to the program’s success. They need to portray their role convincingly, which will connect the character to the audience. The way the actor conveys their emotions and physical movements will define the story as not only believable, but also relatable. Talent demographics like age, ethnicity, or even family groups are carefully taken into consideration. The talent selection will be narrowed through our recommendations, with the final selections chosen by you. We’ll advise the talent on a wardrobe that fits the narrative and enhance the on-screen aesthetic with make-up or moulage to portray symptoms or effects of conditions.

A Superior Narrator:

The voice behind the program is a very important aspect and shouldn’t be overlooked. Choose a narrator that resonates with your target audience such as a younger voice for youth and teen videos and a mature voice for adults. Our team will provide recommendations and guide the chosen talent in their delivery style to match the tone of the video.

Post-Production Editing:

A good post-production process will ensure that all the planning and production value is materialized. We meticulously review all the footage and select the best scenes captured from a shoot. We assemble those scenes to craft the story, then use supporting elements like graphics, titles and a musical score to create a high-quality presentation.

Our vast experience producing patient education videos provides our clients a seamless process which has proven to be successful in the hundreds of programs we’ve produced. If you’re considering developing videos for patient education, contact Meditech to see how we can ensure success.

Keep Your Brand Fresh

Elevating your brand with fresh content doesn’t need to be time consuming or expensive. Here are some ideas for keeping your brand top-of-mind with customers  in 2021.

Tip #1 | Get Social With Your Content

Create focused messaging for social media channels by leveraging existing content. Shortening longer videos or animation, adding supporting text, and enhancing with new attention-grabbing graphics is an easy and cost effective process to heighten your brand.  Create an ongoing series by breaking longer videos into impactful short segments, and publish each one weekly for ongoing customer communications.

Tip #2 | Highly Targeted Content

Focusing content helps ensure engagement. Communicating with medical professionals is much different than talking to patients. Our experience developing hundreds of patient-focused programs and highly complex physician focused content has taught us that a one-size-fits-all approach will fail with both audiences. Our insights can help craft the perfect targeted message.

Tip #3 | Bolster Your Video Channels

More and more organizations are launching video channels with custom content for patient, consumer and professional audiences. They have discovered that video, motion graphics and 3D animation can support messaging and deliver a powerful impact. Deploying content on YouTube or social channels can extend your reach and keep audiences coming back for more.

Tip #4 | Feature Your Clinical Success

Feature your clinical success to raise awareness and instill confidence in your device or therapy. Physician testimonials, thought leadership interviews, and clinical case studies are great tools to showcase your success. Patient stories and testimonials humanize and add credibility to your message. With 100’s of these stories under our belt we’ll help you tell your success story.

Tip #5 | Showcase Your Product  

Is your product page lackluster and static? Bring your images to life and you’ll capture your audience’s attention. We create impactful 360-degree product tours, compelling animations, video showcases and bring life to those static photos. We can guide you with the perfect solution for your needs and budget.

Reach out to our team at accounts@gomeditech.com today to discuss ways to keep your brand fresh in 2021!