Patient Education: From Plan to Production

What does it take to create an 85-program video series with over 400 individual scenes in just 20 days? It starts with a solid plan, designed for success. 

For nearly 30 years, Meditech has been producing high quality patient education video series for some of the largest names in healthcare. Despite the difficulties brought on by the COVID-19 pandemic, the Meditech production team was able to continue this legacy by completing this ambitious production in December. This video series, focusing on orthopedics education for adult and teen patients, was shot at four unique locations over a period of just four weeks.

For a production of this scale to be successful, it takes a significant amount of planning and organization. When managing a large number of programs, it is absolutely critical that an airtight production plan is drafted well before the actual filming takes place. Every production will have different requirements but for this series, the production plan contains detailed information that pertains to the shot schedule, cast list, prop list, shooting locations, required stock photo and video, the production timeline, and a list of questions to keep in mind while filming. The production team makes these documents comprehensive to take out any of the guesswork when it comes time to start filming. The team prepares to ensure all questions are answered before they are even asked. 

To guarantee efficiency for our client and the overall production schedule, our director and production assistant are highly organized when going into each day of filming. The director spends time before each day of shooting studying the production plan and creating a detailed agenda for the day. For this series, there were more than 400 individual scenes required, which does not include all the additional graphic pieces, 3D animation, and voice-over work that will eventually be added into the programs. 

Maintaining a high level of team coordination is particularly important in large and complicated shoots. In this production, there were roughly 15 different actors that were cast to play between one and three roles each. It is the job of the production assistant or “PA” to make sure that the actors are in the places they need to be when they need to be there. The PA also makes sure that the production schedule is being followed and that the director and videographer are getting all of the necessary shots. With many unique shots from differing programs often being filmed on the same day, it can become confusing as to how they all fit together. Completing a comprehensive production plan and schedule ahead of time not only saves the client money but it saves everyone time. 

Starting a large scale production like this can often be complex and involved. It requires a high degree of technical knowledge and experience to produce medical video content. It needs to look authentic, portray healthcare and therapy accurately. In addition, we need to ensure the client’s goals are met and their expectations are exceeded. With extensive experience working in the healthcare field developing patient education the team at Meditech is uniquely prepared to provide their knowledge and expertise to guarantee a fast and smooth production and a quality final product.  

To join the growing global presence of technology leaders who turn to Meditech Communications for solutions in video production, 3D animation and interactive, contact us at accounts@gomeditech.com.


Authentic Patient Education

Healthcare, pharma and device companies recognize the importance of educating and empowering patients with trusted information. In this blog, we’ll cover important aspects of production that ensure programs are authentic, engaging and informative.

A Quality Script:

The script of a patient education video is the foundation for the program. The quality of the script will define its effectiveness and overall reach to your audience. Whether it’s one video or an entire series, tell your story starting with basic concepts, progressively getting more detailed. We’ll collaborate with your team to craft the script using language and terminology that will be understood by your target audience and visualized in a meaningful way.

Location and Props:

The choice of location for recording your video needs to be reflective of the patient experience. Are they having a medical procedure, in physical therapy, or recovering at home? Making the scene believable starts by choosing the right setting. We do this by shooting at partnering clinical simulation facilities, scouting out real-world locations or creating believable environments in our studio. For any location, we’ll manage all the details like lighting, equipment and props.

Exceptional On-Screen Talent: 

Exceptional actors are key to the program’s success. They need to portray their role convincingly, which will connect the character to the audience. The way the actor conveys their emotions and physical movements will define the story as not only believable, but also relatable. Talent demographics like age, ethnicity, or even family groups are carefully taken into consideration. The talent selection will be narrowed through our recommendations, with the final selections chosen by you. We’ll advise the talent on a wardrobe that fits the narrative and enhance the on-screen aesthetic with make-up or moulage to portray symptoms or effects of conditions.

A Superior Narrator:

The voice behind the program is a very important aspect and shouldn’t be overlooked. Choose a narrator that resonates with your target audience such as a younger voice for youth and teen videos and a mature voice for adults. Our team will provide recommendations and guide the chosen talent in their delivery style to match the tone of the video.

Post-Production Editing:

A good post-production process will ensure that all the planning and production value is materialized. We meticulously review all the footage and select the best scenes captured from a shoot. We assemble those scenes to craft the story, then use supporting elements like graphics, titles and a musical score to create a high-quality presentation.

Our vast experience producing patient education videos provides our clients a seamless process which has proven to be successful in the hundreds of programs we’ve produced. If you’re considering developing videos for patient education, contact Meditech to see how we can ensure success.

Keep Your Brand Fresh

Elevating your brand with fresh content doesn’t need to be time consuming or expensive. Here are some ideas for keeping your brand top-of-mind with customers  in 2021.

Tip #1 | Get Social With Your Content

Create focused messaging for social media channels by leveraging existing content. Shortening longer videos or animation, adding supporting text, and enhancing with new attention-grabbing graphics is an easy and cost effective process to heighten your brand.  Create an ongoing series by breaking longer videos into impactful short segments, and publish each one weekly for ongoing customer communications.

Tip #2 | Highly Targeted Content

Focusing content helps ensure engagement. Communicating with medical professionals is much different than talking to patients. Our experience developing hundreds of patient-focused programs and highly complex physician focused content has taught us that a one-size-fits-all approach will fail with both audiences. Our insights can help craft the perfect targeted message.

Tip #3 | Bolster Your Video Channels

More and more organizations are launching video channels with custom content for patient, consumer and professional audiences. They have discovered that video, motion graphics and 3D animation can support messaging and deliver a powerful impact. Deploying content on YouTube or social channels can extend your reach and keep audiences coming back for more.

Tip #4 | Feature Your Clinical Success

Feature your clinical success to raise awareness and instill confidence in your device or therapy. Physician testimonials, thought leadership interviews, and clinical case studies are great tools to showcase your success. Patient stories and testimonials humanize and add credibility to your message. With 100’s of these stories under our belt we’ll help you tell your success story.

Tip #5 | Showcase Your Product  

Is your product page lackluster and static? Bring your images to life and you’ll capture your audience’s attention. We create impactful 360-degree product tours, compelling animations, video showcases and bring life to those static photos. We can guide you with the perfect solution for your needs and budget.

Reach out to our team at accounts@gomeditech.com today to discuss ways to keep your brand fresh in 2021!


Storytelling with Animation

From your favorite drama to your latest product launch video, quality storylines all have a very similar structure. We’ll explain that structure and show how we implement these strategies into our production practices.

The Story Arc:

Successful productions follow a story arc. The arc connects the peaks and valleys of the narrative, which sets the pace and tone of the story. The developments of the story happen at various points throughout; think of it as a 3 ACT play. Defining the perfect arc between these acts is what will engage your audience from beginning to end, and give them the drive to want more. So, what should be in each act of your animation? The guide below lays it all out.

ACT 1: Defining the Plot

ACT 1 sets the plot for the entire animation and is where you will first introduce your product as the main character of the story, such as a medical device. It’s also the opportune time to hook your audience with a short teaser of the plot, such as how your device performs in a challenging situation or will overcome difficult pathology. 

ACT 2: Main Event

ACT 2 of the animation is the main event… the procedure. It builds drama by showing the challenge ahead (think heavily calcified, tortuous, constricted). We then reveal the process for overcoming the challenge and achieving the objective. This is the peak of the animation and what the viewer has been waiting for. 

ACT 3: Resolution

Act 3 is the resolution to the story. This section of your animation should drive them to want more. This is done by portraying successful outcomes, such as improved physiological response, or proof from studies and statistics. End with a call to action and we’ve got the perfect story all designed to achieve the desired response.

Connect with our team at accounts@gomeditech.com to discuss your animated story needs.