Meditech is the proud producer of 10-patient education programs awarded with either Gold, Silver or Bronze in the 22nd annual Digital Health Awards®. This competition recognizes the world’s best digital health resources. Each entry was for either a video series or individual program. Thanks to our clients for trusting Meditech with their most critical communications.
To join the growing global presence of technology leaders who turn to Meditech Communications for solutions in video production, 3D animation, and interactive, contact us at email@example.com
Are you considering animation to support your product launch but unsure about your return on investment? The animation comparison video below showcases 3 solutions at drastically different price points. Each is designed with customized visuals that vary in the level of detail, yet they all tell the same story.
Our approach is to customize a scope based around your needs at a price that maximizes your ROI, all while delivering targeted messaging with impactful visuals. So, which solution is right for you? Let our experienced team be your guide.
But the options don’t stop here…. let us walk through your animation needs and explore a custom solution. Contact us at firstname.lastname@example.org.
With the internet at the patient’s fingertips, healthcare and medical device companies need to be at the forefront as a trusted reliable source for accurate information about conditions and treatment options. Now with in-person doctor visits on the decline, patients are seeking information on their own; creating a great opportunity for companies to engage, educate, and inspire these patients to learn about conditions and take control of their health.
Based on our experience producing well over 200 patient education programs we have some tips to make your patient outreach more successful.
• Design a consumer-friendly approach that provides relevant and condition-specific information. Each program should speak to a targeted audience with concise, easy to understand information.
• Include meaningful visuals. They are critical to success and have been proven to increase engagement and comprehension. Whether it’s motion graphics, 3D animation, or video, these visuals will help support the program’s story. For example, if a patient is trying to learn more about a complex condition, like an arrhythmia, a 3D animation can be used to demonstrate the heart rhythm and explain symptoms they may be experiencing and the effect it’s having on their lifestyle.
• Include content around treatment options. This provides an opportunity to demonstrate how a device or therapy is used and removes some of the fear associated with the treatment.
• Consider using patient testimonials. Sharing patient experiences can make the program feel personal and relatable. These testimonials offer meaningful insights and acknowledge there’s hope in treating their condition.
Check out the video below for a look at a complete program we designed for our client.
Curious about 3D animation and don’t know where to start? Below we’ve answered our most frequently asked questions. Hope this helps!
What type of animations do you create? We’ve got 20+ years of experience creating high-quality animations for marketing, patient education, clinical training, and lots of other uses. Our work ranges from animating conditions; like asthma and diabetes, to mechanisms of action around drugs and devices, to treatments related to cardiology, neurology, orthopedic, ENT and other areas of medicine and life sciences.
What is your production process? Our process begins with initial discussions around goals, objectives, audience, and use case. From there we’re able to create a proposal, budget and move into production. Each production step has milestones with approval processes to ensure we’re delivering on target. These methods are continually evaluated to ensure client success and are customized per project to meet requirements such as budget and timeline. Still curious? Check out our full process here: https://www.gomeditech.com/2019/07/improving-our-animation-process/
How do you ensure medical and anatomical accuracy? We have a vast 3D anatomic library based on reference publications, anatomical atlases, medical imaging, photography and consultation with medical specialists. When it comes to representing a specific condition or anatomy, we work with your subject matter experts to fine tune our models to meet your needs.
What kind of reference materials do you need? Reference material for each animation will vary. If we’re animating a device we’ll want CAD files, photography and the device itself, if possible. For anatomical references we can take medical imaging, diagrams, photos and video. To understand procedures and processes we typically rely on documents like IFUs, white papers or PowerPoints. When possible we’ll even watch a live case. To ensure we’re matching your brand we need style guides and vector assets of logos and icons.
How long does it take to create a custom 3D animation? Our typical process can range anywhere from 8-12 weeks depending on the project scope, as well as review and approval processes. When clients have tight timelines we scale our approach and shrink our production schedule, delivering in as little as 2 weeks. Regardless of your timeline, we’ll work quickly and efficiently to meet your needs.
How do you determine the cost to produce an animation? The cost is determined by several factors such as; the number of devices, procedural steps, physiological processes, number of microscopic organisms or chemical compounds, and detail of anatomy. Another important cost factor is the approach we take in developing the animation. We can provide cost savings solutions to meet budgetary and timeline requirements. If you’d like to explore more information on what determines animation cost, read our blog “6 Factors to Consider When Defining Your Budget”. https://www.gomeditech.com/2020/06/planning-your-next-animation-project/
What do I need to provide to get a quote for an animation? Our team can set up a discovery meeting to assess your needs. We’ll start with reviewing your use case, audience, and timeline. We’ll also discuss your product, therapy, procedure or concepts to develop a preliminary outline. With this outline, we’re able to determine an approximate runtime, effort and resources that will be needed to complete your project so we can propose a solution designed to meet your needs.