Stand Out From the Crowd

Virtual reality (VR) is an experiential marketing tool that creates memorable, personal interactions with your product or service. VR places the user in a virtual environment free of distractions to experience your product and offering in action. Imagine putting your customer in the OR or lab where a physician can walk through a medical procedure, take a virtual tour, or venture into the human body and view a medical device implant. These interactive experiences give physicians, patients, and buyers a complete understanding of complex products and procedures. 

Each experience can be developed with unique interactions and enhancements such as head tracking and spatial awareness to adjust the scene and change the viewpoint accordingly. There are also hand controllers, which let users guide their own gestures and interactions with your product, like deploying a medical device. If you want even more interactivity or a competitive aspect, you can incorporate surveys and quiz challenges once a specific milestone within the experience is achieved.

VR has the ability to be implemented into many customer facing settings such as lobbies, experience centers, and events. When used at seminars or trade shows it can be a great attention getter and in turn be used to capture leads and analytics. For example, question and answer segments can be tailored to help with market research. The leads gathered can be used for follow-up and will help determine which client facing outlets have the best ROI.

Our team can create this experience from the ground up or leverage existing assets from animations developed with our team. Connect with us today to see what we can develop for you.
accounts@gomeditech.com 

5 Tips for Effective 3D Animation

3D animation success requires thoughtful planning and execution. Without it you face the risk of off-target messaging, poor quality, and wasted time and resources. We’ve taken insights from our 25 years of award winning experience and put together “5 Tips for Effective 3D Animation” to help guide your way to success. Over the next few weeks our tips will be released on our LinkedIn page, followed by being documented below. 

Tip #1: Establish a Key Message to Target Your Identified Audience

A highly refined message targeted to a specific audience is critical to success. We’ve seen time and again clients that want a one-size-fits-all presentation; like a marketing animation that can be also used for training. The result is usually less than ideal. Training and education programs have a different focus and greater level of detail from marketing presentations. That’s why it’s important for you and your stakeholders to first identify the purpose and target audience, then hone in on the specific messaging.

With proper planning, a great 3D animation can oftentimes serve multiple purposes, but not in the same presentation. By developing a “base” animation, we can modify the visuals, change the narrative, and revise the supporting text to create visually similar programs with different messages, targeted at unique audiences. 

Whether you want physicians to see your device performance in tortuous anatomy, or patients to understand the non-invasive nature of your procedure, tailoring your key message to your audience will increase their attention and engagement allowing your product or services to stand out as valuable and memorable.

Tip #2: Identify Your Subject Matter Experts

Subject matter experts can provide key insights during the animation process. These experts may consist of representatives from marketing, engineering or even physicians. Engaging them early in the animation process and including them at key stages of review will help ensure accuracy. 

For example, a physician expert could provide valuable input on the anatomy during the animation model-review stage or an engineer could provide insights into how a device is being portrayed during the animation-review stage.

Calling on the appropriate experts to provide input during reviews will help ensure your animation is produced with technical precision, anatomical accuracy, and is representative of your brand. Identifying those experts early in the process can help ensure your animation can be produced efficiently, on-time and within budget.

Tip #3: Imagine the Possibilities

Once you have developed a key message and identified your target audience and subject matter experts, it’s time to imagine the possibilities! With 3D animation you’re able to showcase mechanisms of action, anatomy and physiology that aren’t typically visible to the viewer, or simplify concepts that are difficult to comprehend.

This may consist of bringing the audience into the human anatomy on a microscopic level to visualize how your product affects even the tiniest human structures, or demonstrating a procedure within anatomic context where we can isolate anatomy to highlight each procedural step. The possibilities are nearly endless. 

Our team understands what’s possible and can spark your imagination so we can develop a captivating video where the audience can understand any complex story quickly and clearly.

Tip #4: Video Length is Vital

What’s the ideal duration for a 3D animation? Optimal length varies depending on the viewing situation, delivery platform and how much information the viewers are willing to consume. It’s important in developing and planning out your media strategies that this is taken into consideration or you may miss the window of opportunity to engage your audience.

Marketing animations are often used on company websites and social media platforms, where users tend to move on quickly, so brief and concise stories are always best. In a short presentation, emphasize the information that will make them want to explore more. Whereas, in person meetings can sustain longer, more detailed presentations because you have a fully captivated audience. Take this as an opportunity to dive deeper into the details of your product or service.

Modifying your video for each platform is the best way to ensure your video will be effective. When working with Meditech, we can help you leverage a full animation by creating unique versions that work well for the platforms you choose.

Tip #5: Plan Ahead

Product launches, trade shows, and trainings are great reasons to develop a 3D animation. The amount of time needed to develop a 3D animation varies by video length and complexity, so be sure to plan ahead and get our team involved early. 

Before a project begins, we will engage you in a discovery meeting to help you prepare and discuss the needs of your upcoming animation. Brochures, IFU, messaging, and any branding that exists is helpful to our team to understand your medical device and procedural concepts so we can create consistency between marketing assets. After this meeting, your team will have a great understanding of our process, the timeline for production, and any action items needed to proceed forward.

As we wrap up this series, we’d like to discuss your future marketing initiatives and help you plan for your upcoming animation to ensure it’s effective. Connect with our team at accounts@gomeditech.com.


iSET On-Location Remote Studio

We recently produced an on-location remote studio at the International Symposium on Endovascular Therapy (iSET) conference. In 2 days, our team captured more than a dozen hours of interviews, panel discussions and presentations with physician thought leaders.

With a high-profile location adjacent to the general sessions, our studio grabbed the attention of conference attendees. The “open studio” concept allowed attendees to pass through the set, which served as a dynamic backdrop and helped capture the energy and buzz of the conference. We designed the studio to emulate a broadcast television environment, where multiple cameras were switched live to enable immediate distribution of the segments. 

This studio was a big success for our client, their content sponsors, and the physician participants. We were thrilled to have captured medical education in an innovative way for our client.

For an even further look at the production, check out this time-lapse video from set-up to strike: iSETStudio

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With dedicated video, 3D animation and motion design teams, we are proud to partner with leading medical device and healthcare companies to create dynamic content at conferences like iSET. To learn more about how we can help with your next event, contact us at 651-636-7350 x100, or at accounts@gomeditech.com

3D Animation Experience

This post is a quick reference guide to the 3D animations we’ve developed over the years. When we meet with clients they often don’t know the extent of our experience in developing 3D animation.

Here’s a PARTIAL list:

CARDIAC RHYTHM / EP:
Ablation Products for Arrhythmias
Ablation Products for Atrial Fibrillation
Cardiac Implantable Electronic Device (CIED) Stabilization
Cardiac Mapping Products
Cardiac Monitors
Cardiac Resynchronization Therapy (CRT) Systems
Electrosurgical Products
External Defibrillators
Implantable Cardiac Defibrillator (ICD) Systems
Pacing Systems
Remote Monitoring
Ventricular Assist Devices (VAD)

ABLATION / SURGICAL
Aortic Stents
Blood Management and Diagnostics
Cardiopulmonary Products
Electrosurgical Products
Extracorporeal Life Support (LVAD)
Heart Valves/Replacement
Surgical Valve Repair
Revascularization Products

CARDIOLOGY:
Ablation Devices
Blood Management and Diagnostics
Cardiopulmonary Products
Electrosurgical Products
Extracorporeal Life Support (LVAD)
Heart Valves/Replacement
Surgical Valve Repair
Transcatheter Aortic Valve Replacement
Transcatheter Mitral Valve Replacement
Revascularization Products
Transradial Devices

CARDIOVASCULAR:
Chronic Total Occlusion Devices
Coronary Stents
Coronary Balloons
Coronary Catheters
Coronary Guidewires & Accessories
Directional Atherectomy Systems
Drug-Coated Balloons
Embolic Protection Devices
Guidewires
Infusion Therapy Products
Peripheral and Biliary Stents
Peripheral Embolization Products
PTA Balloons
Support Catheters

NEOROLOGY & NEUROMODULATION:
Deep Brain Stimulation Systems
Stroke Protection Devices
Sacral Neuromodulation Systems
Spinal Cord Neurostimulation Systems

ORTHOPEDIC & SPINAL
Ankle Repair Devices
Bone and Fracture Repair Devices
Hip Replacement Systems
Knee Replacement Systems
Pelvis Repair
Scoliosis Surgery
Spine and Disc Surgery
Spinal Cord Neurostimulation Systems
Surgical Imaging Systems
Surgical Navigation Systems

This list is by no means complete. Over the past 25-years Meditech has developed animations for hundreds of medical devices… although some never achieved commercialization. Our extensive medical knowledge; combined with our library of 3D anatomical and device models, results in efficiency and cost savings for clients.