From your favorite drama to your latest product launch video, quality storylines all have a very similar structure. We’ll explain that structure and show how we implement these strategies into our production practices.
The Story Arc:
Successful productions follow a story arc. The arc connects the peaks and valleys of the narrative, which sets the pace and tone of the story. The developments of the story happen at various points throughout; think of it as a 3 ACT play. Defining the perfect arc between these acts is what will engage your audience from beginning to end, and give them the drive to want more. So, what should be in each act of your animation? The guide below lays it all out.
ACT 1: Defining the Plot
ACT 1 sets the plot for the entire animation and is where you will first introduce your product as the main character of the story, such as a medical device. It’s also the opportune time to hook your audience with a short teaser of the plot, such as how your device performs in a challenging situation or will overcome difficult pathology.
ACT 2: Main Event
ACT 2 of the animation is the main event… the procedure. It builds drama by showing the challenge ahead (think heavily calcified, tortuous, constricted). We then reveal the process for overcoming the challenge and achieving the objective. This is the peak of the animation and what the viewer has been waiting for.
ACT 3: Resolution
Act 3 is the resolution to the story. This section of your animation should drive them to want more. This is done by portraying successful outcomes, such as improved physiological response, or proof from studies and statistics. End with a call to action and we’ve got the perfect story all designed to achieve the desired response.
Connect with our team at firstname.lastname@example.org to discuss your animated story needs.
Meditech is the proud producer of 10-patient education programs awarded with either Gold, Silver or Bronze in the 22nd annual Digital Health Awards®. This competition recognizes the world’s best digital health resources. Each entry was for either a video series or individual program. Thanks to our clients for trusting Meditech with their most critical communications.
To join the growing global presence of technology leaders who turn to Meditech Communications for solutions in video production, 3D animation, and interactive, contact us at email@example.com
Are you considering animation to support your product launch but unsure about your return on investment? The animation comparison video below showcases 3 solutions at drastically different price points. Each is designed with customized visuals that vary in the level of detail, yet they all tell the same story.
Our approach is to customize a scope based around your needs at a price that maximizes your ROI, all while delivering targeted messaging with impactful visuals. So, which solution is right for you? Let our experienced team be your guide.
But the options don’t stop here…. let us walk through your animation needs and explore a custom solution. Contact us at firstname.lastname@example.org.
With the internet at the patient’s fingertips, healthcare and medical device companies need to be at the forefront as a trusted reliable source for accurate information about conditions and treatment options. Now with in-person doctor visits on the decline, patients are seeking information on their own; creating a great opportunity for companies to engage, educate, and inspire these patients to learn about conditions and take control of their health.
Based on our experience producing well over 200 patient education programs we have some tips to make your patient outreach more successful.
• Design a consumer-friendly approach that provides relevant and condition-specific information. Each program should speak to a targeted audience with concise, easy to understand information.
• Include meaningful visuals. They are critical to success and have been proven to increase engagement and comprehension. Whether it’s motion graphics, 3D animation, or video, these visuals will help support the program’s story. For example, if a patient is trying to learn more about a complex condition, like an arrhythmia, a 3D animation can be used to demonstrate the heart rhythm and explain symptoms they may be experiencing and the effect it’s having on their lifestyle.
• Include content around treatment options. This provides an opportunity to demonstrate how a device or therapy is used and removes some of the fear associated with the treatment.
• Consider using patient testimonials. Sharing patient experiences can make the program feel personal and relatable. These testimonials offer meaningful insights and acknowledge there’s hope in treating their condition.
Check out the video below for a look at a complete program we designed for our client.