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In-house means within budget - Feb 13, 2009 7:49PM - By: Chad Halvorson

And sometimes under budget.

I know it may sound a little corny or gimmicky but it's basically true. A vendor that provides all it's services in-house often times ends up costing the business on the receiving end much less for the same quality of work.

Since marketing efforts these days are requiring various mediums as part of the marketing strategy, it's becoming more costly for the "big" ad agency's to outsource the work. Video production, editing, web development, customized interactive CDs, graphic design, mobile content and microsites, (just to name a few) are required in most marketing mixes.

Since a typical agency outsources things like websites, animation and video production, the cost of a single product launch that requires all of these mediums skyrockets fast. An in-house vendor can provide all these services with the same quality and follow through, thus reducing the huge costs commonly associated with agencies.

Obviously I'm tooting my own horn here since all our services are done in-house, but it's fair to note that we have had direct experiences where our cost is often half of what an agency would charge; —and the final product is equally as effective as the work previously done by the agency for double the cost.

Finally, in the current economic state it's behoove of business to continue their marketing efforts to remain competitive, but it's also fair to note that just because it's been expensive to to develop your marketing materials in the past, doesn't mean that you have to sacrifice quantity for quality.