Trade Show Rx

Customers are always asking Meditech for the best prescription for success at their next big event. High profile meetings, like trade shows, provide an opportunity for companies to see new developments in the industry as well as promote their products to a large target audience. These shows are saturated with existing and potential customers; the majority of which are likely your target audience. At events like this, instead of competing to sell products, companies are competing to reach as many people as possible. Trade shows tend to be fairly high risk for organizations; they are expensive to attend and there is no guarantee that you will get a return on investment. One of Meditech’s specialties is helping clients to get an edge over the competition and bring in those new potential customers. 

 

Meditech has a successful record of developing media solutions that both engage and educate potential customers. At last years Heart Rhythm Society (HRS) conference in Boston, Meditech created graphics for use on several massive displays inside and around of the conference itself. These graphics made a huge impact and were designed to catch the eyes of all visitors. These attention grabbing displays raise awareness but are otherwise passive in nature. 

 

The team at Meditech really stands out in creating solutions that are more interactive and engaging for customers. Meditech has created custom made mobile applications and games for use on cell phones or tablets. Deploying mobile platforms at a booth is a very efficient outlet for companies to use when there may not be a representative available to interact with every visitor.   

For clients who want a totally immersive experience for their visitors, Meditech develops virtual and augmented reality platforms for use in their booth. One example of a VR implementation that was created for a client featured a full 360 degree view video of physicians at the operating table during a procedure. The program allowed users to explore the physicians medical decisions, interact with the imaging and understand the impact on case progression The session included a quiz portion, score tracking and a competitive leader board. To increase the client’s return on investment, we implemented participant analytics to ensure improved follow-up. When properly designed and implemented, with an eye towards clinical relevance, organizations are assured to gain a significant amount of exposure in their booth. VR/AR is a great way for organizations to better demonstrate the benefits of a product or service as well as providing a unique experience that potential customers will likely not forget. 


Get a leg up on the competition at your next trade show–see if one of these unique media solutions is right for you. To learn more, contact us at 651.636.7350 x100 or accounts@gomeditech.com.

Surgical & Clinical Video Guide for Cardiology, EP, and Orthopedics

Clinical video is a great way to showcase your device, but recording a procedure is not as simple as it seems. Before charging ahead into the operating room or lab, there are a lot of considerations to ensure the best possible outcome.

Considerations: Understanding how the video will be used and to whom it will be shown, affect how to approach filming the case. Here are some basic questions that will help in deciding how to design the final program.

Who is the target audience, and how will the video be used? For example; will sales reps share it with surgeons on a mobile device, or will it be shown to patients through a website?

What is the purpose of the video… training, sales, marketing, or maybe it will be used with the FDA or investors?

Does it make sense to interview the physician or clinical staff before and/or after the case?  If so, who will develop the questions to elicit the desired responses? Do you also want to capture patient or caregiver testimonials?

You also must consider the complexity of the procedure and determine the critical steps to be captured by the camera crew.

Working with the Physician: You’ll need to determine who you want to record performing the procedure.  Chances are they will be a key-opinion-leader (KOL), product champion, or someone providing an innovative approach to the procedure. Once you’ve narrowed the choices, contact the physician to see if they will agree to participate. They will need to find a patient suitable for the procedure and identify some potential dates for the case.

Preparing for the shoot:  Before the case we usually have a call with those involved; it could be the physician, hospital staff, marketing and sales staff and others to ensure we’re all informed about the purpose, goals and logistics. Prior to the shoot, we typically schedule a walk-through with the hospital staff. During this meeting we will be able to see the room where the case will take place, understand where the patient will be positioned, look at camera positions and test any imaging equipment feeds which will need to be captured during the case.

Information for the video production team: The questions below will provide information that will be useful for the video crew in planning for the recording.

What does the product look like and what supporting instrumentation will need to be shown and used in the case?

Will there be fluoroscopy or other digital imaging used that will need to be captured, such as a heart mapping system, IVUS, OCT or ultrasound?

How will the patient be positioned?

How many anatomical sites need to be recorded?

Will the back table, where the medical instrumentation and product are prepared, need to be recorded?

How long is a typical case?

Qualifying your video vendor: With so much to consider in a procedural shoot, it’s important to find a video production company with clinical and operating room experience. Remember, the company you hire needs to know exactly what they are doing once they enter the cath lab, EP lab or operating room, because a lot is at stake. When vetting your potential video vendors here are some important questions to ask:

  1. Have you recorded in a cath lab, EP lab or operating room before?
  2. Do you understand sterile technique?
  3. Have you worked wearing “lead” protection before?
  4. Are you able to provide multiple cameras?
  5. Do you have high definition cameras and recorders to capture any digital outputs such as flouro, echo, OCT, IVUS or ultrasound images?
  6. Does your company have full time employees that will handle the filming or do you sub-contract those services?  Are the crew’s immunizations up to date?
  7. Can you provide references from previous jobs?
  8. Does your company have liability insurance? At what limits?

At Meditech we’re asked these questions all the time and understand the importance of ensuring success in a clinical recording.

Now that you understand all the aspects of the case and have found a qualified video crew you are ready to roll!!

Meditech Communications is a media production studio specializing in surgical technique video production and method-of-action 3D animation for the medical device world.

Specialty Spotlight: Patient Education

Healthcare companies understand the value of creating videos targeted directly to patients. From awareness and educational programs, to patient documentaries; these videos are reaching audiences in clinical settings, in the home and on-the-go through mobile devices. For 25 years, leading healthcare and medical device companies have partnered with Meditech to develop all types of programs for patient audiences. To date, Meditech has produced over 300 titles on patient education. These programs typically focus on medical conditions, procedures, postoperative recovery, living with a disability and how to use a medical device. Our recent work includes a series on diabetes self-management, stroke recovery and living with a heart monitor.

Behind-the-Scenes at our On-Site Studio

Last month, Meditech kicked-off production on a 41-program patient education series on women’s health. Through a combination of skillfully-shot footage and detailed medical 3D animation, this series educates viewers on topics such as pregnancy, labor and delivery, and how new moms can best care for themselves and their newborns.

We also specialize in “patient profile” videos, which are documentary-style programs that feature patients who have benefitted from a new medical technology or procedure. These videos are both informative and heartfelt, providing viewers with an introduction to the technology, while allowing them to empathize with the patient and visualize how the technology could improve their own lives.

We are proud of our patient education portfolio, and would be interested to discuss how we can help you with your patient education needs. To join the growing global technology leaders who turn to Meditech Communications for solutions in video production, 3D animation and app development, contact us at 651.636.7350 x100 or at accounts@gomeditech.com.

Meditech’s Takes Gold, Silver, and Bronze at Digital Health Awards

Every year the best digital health resources for consumers and health professionals are recognized in the Digital Health Awards competition. This year, a series of patient education programs that Meditech produced for a global health information business was awarded with two programs taking gold, three silver, and one bronze ratings.

The award program is organized by the Health Information Resource Center, who have been holding this event for 20 years. Hundreds of state and national health-related organizations and companies enter the competition. Recent winners have included Aetna, American Heart Association, Bayer, Blue Cross Blue Shield, GlaxoSmithKline, Mayo Clinic, UnitedHealthcare, and more. With the high standard of competition, we are excited to see that our our work is recognized by the nations experts as being some of the best in its class.

To join the growing global presence of technology leaders who turn to Meditech Communications for solutions in video production, 3D animation and interactive, contact us at 651.636.7350 x100 or at accounts@gomeditech.com.