3D Animation Experience

This post is a quick reference guide to the 3D animations we’ve developed over the years. When we meet with clients they often don’t know the extent of our experience in developing 3D animation.

Here’s a PARTIAL list:

CARDIAC RHYTHM / EP:
Ablation Products for Arrhythmias
Ablation Products for Atrial Fibrillation
Cardiac Implantable Electronic Device (CIED) Stabilization
Cardiac Mapping Products
Cardiac Monitors
Cardiac Resynchronization Therapy (CRT) Systems
Electrosurgical Products
External Defibrillators
Implantable Cardiac Defibrillator (ICD) Systems
Pacing Systems
Remote Monitoring
Ventricular Assist Devices (VAD)

ABLATION / SURGICAL
Aortic Stents
Blood Management and Diagnostics
Cardiopulmonary Products
Electrosurgical Products
Extracorporeal Life Support (LVAD)
Heart Valves/Replacement
Surgical Valve Repair
Revascularization Products

CARDIOLOGY:
Ablation Devices
Blood Management and Diagnostics
Cardiopulmonary Products
Electrosurgical Products
Extracorporeal Life Support (LVAD)
Heart Valves/Replacement
Surgical Valve Repair
Transcatheter Aortic Valve Replacement
Transcatheter Mitral Valve Replacement
Revascularization Products
Transradial Devices

CARDIOVASCULAR:
Chronic Total Occlusion Devices
Coronary Stents
Coronary Balloons
Coronary Catheters
Coronary Guidewires & Accessories
Directional Atherectomy Systems
Drug-Coated Balloons
Embolic Protection Devices
Guidewires
Infusion Therapy Products
Peripheral and Biliary Stents
Peripheral Embolization Products
PTA Balloons
Support Catheters

NEOROLOGY & NEUROMODULATION:
Deep Brain Stimulation Systems
Stroke Protection Devices
Sacral Neuromodulation Systems
Spinal Cord Neurostimulation Systems

ORTHOPEDIC & SPINAL
Ankle Repair Devices
Bone and Fracture Repair Devices
Hip Replacement Systems
Knee Replacement Systems
Pelvis Repair
Scoliosis Surgery
Spine and Disc Surgery
Spinal Cord Neurostimulation Systems
Surgical Imaging Systems
Surgical Navigation Systems

This list is by no means complete. Over the past 25-years Meditech has developed animations for hundreds of medical devices… although some never achieved commercialization. Our extensive medical knowledge; combined with our library of 3D anatomical and device models, results in efficiency and cost savings for clients.

Our Animation Process

Back in January of 2017, we posted a blog that detailed the process we go through with every new animation project. Often our clients are new to animation production, so we wanted to provide an overview of how a typical project moves from initial discussions to the final product. Since that original post, we have improved our methods to allow for even better communication. Below is our updated process.  

 

Discovery Phase

During discovery we listen to your goals and establish your needs. We identify project requirements, including the animation’s primary use, your target audience, and the story’s basic narrative. It’s helpful for us to review reference material you may have, such as brochures and videos, that can help us to better understand your story.

Outline & Proposal

From the information gathered during the discovery meeting we develop a preliminary outline. The outline is used to create a detailed proposal which contains a description of our services, budget, and production timeline. Once the proposal has been accepted, we work with you to refine the outline to include detailed descriptions of each scene, a voice-over script if applicable, on-screen text, and any other details you may need included.

Storyboard

The storyboard is a rudimentary visual representation of the script. It includes illustrations of key scenes, shows basic camera angles, object interactions, and the overall motion in each sequence. You will have the opportunity to provide your input on visuals, movement, and camera angles portrayed in each scene.

3D Modeling & Animatic

With the storyboard complete, we then create 3D models and develop an animatic. An animatic is a simplified grayscale version of the animation, used to show basic movement and timing. Using an animatic is a quick and effective way for us to confirm that everything is as expected before investing additional time into making it look pretty.

Visual Development

During this phase we work with you to develop the definitive look and feel of the story by determining the overall aesthetics of the animation. We want to accurately represents your brand, and design visuals that will connect with your target audience.

Color Animation

In this phase, the animation is brought to life with the application of color and transitions. We proceed to render a detailed full-color animation and add smooth transitions that polish and refine the whole look and feel of the animation.

Post Production

During post production we implement all the final touches that help to immerse the audience in the story. These final touches include additions like music, sound effects, special effects, and motion graphics to reinforce key story elements. If you need professional narration for your video, we will add that during this phase as well. After completing a final approval process, we deliver the finished animation to you in whatever file format you require.

This process generally takes between 8-10 weeks, depending on the scope of the animation. If you have any questions about this process, or want to talk to us about an upcoming animation need, please reach out to josh.lynch@gomeditech.com or call us at (651)-636-7350.

 

Trade Show Rx

Customers are always asking Meditech for the best prescription for success at their next big event. High profile meetings, like trade shows, provide an opportunity for companies to see new developments in the industry as well as promote their products to a large target audience. These shows are saturated with existing and potential customers; the majority of which are likely your target audience. At events like this, instead of competing to sell products, companies are competing to reach as many people as possible. Trade shows tend to be fairly high risk for organizations; they are expensive to attend and there is no guarantee that you will get a return on investment. One of Meditech’s specialties is helping clients to get an edge over the competition and bring in those new potential customers. 

 

Meditech has a successful record of developing media solutions that both engage and educate potential customers. At last years Heart Rhythm Society (HRS) conference in Boston, Meditech created graphics for use on several massive displays inside and around of the conference itself. These graphics made a huge impact and were designed to catch the eyes of all visitors. These attention grabbing displays raise awareness but are otherwise passive in nature. 

 

The team at Meditech really stands out in creating solutions that are more interactive and engaging for customers. Meditech has created custom made mobile applications and games for use on cell phones or tablets. Deploying mobile platforms at a booth is a very efficient outlet for companies to use when there may not be a representative available to interact with every visitor.   

For clients who want a totally immersive experience for their visitors, Meditech develops virtual and augmented reality platforms for use in their booth. One example of a VR implementation that was created for a client featured a full 360 degree view video of physicians at the operating table during a procedure. The program allowed users to explore the physicians medical decisions, interact with the imaging and understand the impact on case progression The session included a quiz portion, score tracking and a competitive leader board. To increase the client’s return on investment, we implemented participant analytics to ensure improved follow-up. When properly designed and implemented, with an eye towards clinical relevance, organizations are assured to gain a significant amount of exposure in their booth. VR/AR is a great way for organizations to better demonstrate the benefits of a product or service as well as providing a unique experience that potential customers will likely not forget. 


Get a leg up on the competition at your next trade show–see if one of these unique media solutions is right for you. To learn more, contact us at 651.636.7350 x100 or accounts@gomeditech.com.

Surgical & Clinical Video Guide for Cardiology, EP, and Orthopedics

Clinical video is a great way to showcase your device, but recording a procedure is not as simple as it seems. Before charging ahead into the operating room or lab, there are a lot of considerations to ensure the best possible outcome.

Considerations: Understanding how the video will be used and to whom it will be shown, affect how to approach filming the case. Here are some basic questions that will help in deciding how to design the final program.

Who is the target audience, and how will the video be used? For example; will sales reps share it with surgeons on a mobile device, or will it be shown to patients through a website?

What is the purpose of the video… training, sales, marketing, or maybe it will be used with the FDA or investors?

Does it make sense to interview the physician or clinical staff before and/or after the case?  If so, who will develop the questions to elicit the desired responses? Do you also want to capture patient or caregiver testimonials?

You also must consider the complexity of the procedure and determine the critical steps to be captured by the camera crew.

Working with the Physician: You’ll need to determine who you want to record performing the procedure.  Chances are they will be a key-opinion-leader (KOL), product champion, or someone providing an innovative approach to the procedure. Once you’ve narrowed the choices, contact the physician to see if they will agree to participate. They will need to find a patient suitable for the procedure and identify some potential dates for the case.

Preparing for the shoot:  Before the case we usually have a call with those involved; it could be the physician, hospital staff, marketing and sales staff and others to ensure we’re all informed about the purpose, goals and logistics. Prior to the shoot, we typically schedule a walk-through with the hospital staff. During this meeting we will be able to see the room where the case will take place, understand where the patient will be positioned, look at camera positions and test any imaging equipment feeds which will need to be captured during the case.

Information for the video production team: The questions below will provide information that will be useful for the video crew in planning for the recording.

What does the product look like and what supporting instrumentation will need to be shown and used in the case?

Will there be fluoroscopy or other digital imaging used that will need to be captured, such as a heart mapping system, IVUS, OCT or ultrasound?

How will the patient be positioned?

How many anatomical sites need to be recorded?

Will the back table, where the medical instrumentation and product are prepared, need to be recorded?

How long is a typical case?

Qualifying your video vendor: With so much to consider in a procedural shoot, it’s important to find a video production company with clinical and operating room experience. Remember, the company you hire needs to know exactly what they are doing once they enter the cath lab, EP lab or operating room, because a lot is at stake. When vetting your potential video vendors here are some important questions to ask:

  1. Have you recorded in a cath lab, EP lab or operating room before?
  2. Do you understand sterile technique?
  3. Have you worked wearing “lead” protection before?
  4. Are you able to provide multiple cameras?
  5. Do you have high definition cameras and recorders to capture any digital outputs such as flouro, echo, OCT, IVUS or ultrasound images?
  6. Does your company have full time employees that will handle the filming or do you sub-contract those services?  Are the crew’s immunizations up to date?
  7. Can you provide references from previous jobs?
  8. Does your company have liability insurance? At what limits?

At Meditech we’re asked these questions all the time and understand the importance of ensuring success in a clinical recording.

Now that you understand all the aspects of the case and have found a qualified video crew you are ready to roll!!

Meditech Communications is a media production studio specializing in surgical technique video production and method-of-action 3D animation for the medical device world.